About Us

About DOWNTOWNS TODAY

DOWNTOWNS TODAY is a specialized consultancy dedicated to strengthening downtown main streets, Business Improvement Areas, and urban districts through strategic leadership, community partnerships, and evidence-based placemaking.

Founded by Suzy Godefroy, LPM, DOWNTOWNS TODAY works with BIAs, municipalities, arts and cultural organizations, tourism partners, and corporate retail groups to design and deliver high-impact strategies that support economic vitality, enhance public realm experiences, and build resilient downtown ecosystems.

Our work blends governance expertise, destination marketing, creative placemaking, public relations, and operational know-how to help communities move from ideas to implementation with clarity, confidence, and measurable results.

Based in Oakville, DOWNTOWNS TODAY is strategically positioned to serve municipalities and downtown communities across the Greater Toronto & Hamilton Area and beyond.

Our Philosophy

Great Places Are Built Through People and Partnerships

We believe that strong downtowns are created through shared vision, community leadership, and meaningful collaboration.

Successful downtown districts do not happen by accident. They are shaped through planning, programming, storytelling, partnerships, and the consistent effort of people who care deeply about their community.

DOWNTOWNS TODAY brings the experience, creativity, and strategic insight to help communities navigate complexity, seize opportunities, and create places where businesses prosper and people feel connected.

Meet Suzy Godefroy

Founder & CEO, DOWNTOWNS TODAY

Suzy Godefroy, B.Comm, LPM, is a senior leader in tourism development, placemaking, destination events, and community economic growth. With more than 30 years of experience working with cultural organizations, tourism associations, municipalities, and Business Improvement Areas across Oakville, Burlington, Brampton, and the Greater Toronto Area, Suzy brings a rare combination of strategic clarity and creative energy to every project.

Her leadership experience includes major destination events and tourism initiatives such as the Oakville Film Festival, Activate Downtown Brampton, the Oakville Jazz Festival, Midnight Madness, A Taste of Brampton, Burlington and Oakville, and numerous cultural, culinary, retail, and placemaking programs.

Suzy’s work is rooted in community, shaped by experience, and driven by a passion for bringing places — and people — to life.

Her areas of expertise include:

  • Destination event strategy and tourism marketing
  • Stakeholder engagement with municipal, business, and cultural partners
  • Grant writing and sponsorship development
  • Economic development and BIA revitalization
  • Project management with measurable outcomes

Suzy holds an Honours Bachelor of Commerce in Marketing, a post-graduate diploma in Sport & Event Marketing, and the International Downtown Association’s Leadership in Place Management accreditation.

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